Personal Branding For Executive Women

March 26, 2017, In:

Did you know that 93% of communication is non-verbal? 1 Your presence and appearance can influence how people perceive your personality, competencies and capabilities. For professional women in competitive male-dominated industries, it’s never been more important to elevate your presence, stand out and really make an impact.

Empowering hardworking women to match their presence with their credibility is at the heart of what we do at Style Confidante.  It all starts with feeling truly confident with who you are and knowing how to commercialise your value.

Personal branding is your key to unlocking greater confidence, presence and influence:

  • Become visible and memorable
  • Differentiate yourself
  • Send a clear message about who you are
  • Position yourself as an influencer
  • Have consistency across all social platforms
  • Styling for personal branding photography

Read our client testimonials…

In our personal branding workshops and 1:1 sessions, we learn about your goals and provide you with the tools and techniques to maximise your strengths, elevate your visibility, commercialise your talents and differentiate yourself for even greater success.

For more information or to book, contact us today.



Ceinwen McNeil
Managing Director at First Follower

I’d like to say that it is my smile that gives me away. Melissa Lewis has taken my executive presence to the next level, through a structured and evidence based approach. The results are staggering, I’ve recently been appointed to my first Board, selected for a global program for elite business development professionals and working with amazing international clients. The fact that we also get to go shopping is just a lovely side benefit and so much fun”.

Owner of Learning Development Childcare Centres

“Melissa is professional and above all, takes the time to understand you and your business before making recommendations. Fun, rewarding, effective. Love the positive attitude to life and work. Thank you, Melissa!” 

Rosalyn  Gladwin – Principal at Gladwin Legal

“I cannot recommend Melissa more highly. I contacted Melissa because initially I wanted come assistance with styling for an important meeting, Melissa provided so much more – she worked with me to determine my personal brand and to ensure that my goals and visions for my legal practice were aligned with the image that was being conveyed through my presentation ….. I found Melissa’s service to be incredibly efficient and accurate ….I have come away from this process feeling both personally and professionally inspired. Thank you so much”.

Lee – Corporate Counsellor

“Somehow between a full-time job, fitness, friends and being a mum to two energetic young girls I lost my shopping mojo. At best I could fit a rushed trip to the mall at lunchtime into my crazy diary and would come back empty handed or with something I settled with but was not truly happy with. Melissa showed me what classic corporate items to shop for, where to shop, how to put it all together with my existing wardrobe and most importantly what to throw out as it was too old and dated !! I have confidently bought a few other items since my experience with Melissa to complement the amazing wardrobe she helped me buy and have been pleasantly surprised it does not require a huge budget or investment in time. Not only do I feel better, I have also had many compliments from people who say ‘wow love the outfit’, or ‘you look great’ so I am keep riding the wave of confidence Melissa set me off on.”

Jenny Hoystead – Executive coach Workforce Planner 
President of Women Chief  Of Enterprises International

“Melissa has that special something. More than a style confidante she is a mentor and a motivator. She came to my attention when I was looking for interesting speakers for Women Chiefs of Enterprises International (WCEI). She ended up helping me with my wardrobe, my business, my social media and my self-talk. My ‘Look Book’ means I’m organised, planned and confident for any occasion.”


Want to keep up to date with the latest from Style Confidante? Sign up to our monthly newsletter:

Melissa Lewis

Personal Branding * Adviser to Women in Leadership * Founder of Style Confidante

My greatest pleasure is assisting high performing, driven women working in male-dominated industries to bridge the gap between what they know and how they are perceived.

Download eBook

Download eBook

Instagram Inspiration

  • Designer Crush! Loving this exquisite dress designed by @guopei @ngvmelbourne ❤️💃👊
#styleconfidante #girlboss #ngvinternational #entrepreneur #businesswomen #businesswoman #kickinggoals #empowerment #leadership  #confidence #professionalism #dresscode  #investment #positivity #style #investinyourself
  • As a leadership professional, you
  • 💪🏿💪🏻💪🏽💪🏾 💕#businesschicks
  • End of last year I worked with the team at Domain and Co to elevate their presence. The team was moving away from traditional suiting attire to a smart business look. I engaged the team through workshops, collaborating on an updated dress code policy and a 21-day challenge. It was fantastic to see each team member take accountability for their presence to not only reflect themselves but also reflect the organisational brand in a consistent, professional and individual way. If you want to ensure your team is consistently representing your organisation as brand ambassadors in 2018 then please email me at
#styleconfidante #girlboss #entrepreneur #businesswomen #businesswoman #kickinggoals #empowerment #leadership  #confidence #professionalism #dresscode  #investment #positivity #style #branding #team #brandambassador @domainandco
  • Hand free 🙌 Loving my bum bag! Going out to celebrate life and summer 🙏
#styleconfidante #girlboss #entrepreneur #businesswomen #businesswoman #kickinggoals #empowerment #leadership  #confidence #professionalism #presence #positivity #support #network #networth #louisvuitton
  • Loved starting the year with an amazing wardrobe declutter and rebrand for my client. She was no longer prepared to waste her valuable time and money on items that weren
  • Style can’t be bought or copied. You won’t find style by relying on designer labels or the latest trends. Style is who you are. It’s a reflection of you. The most expensive handbag won’t hide your insecurities, a new suit won’t make you any more of a loyal colleague. How you carry yourself, how you come across to others, this is your style letting people know who you are and what you stand for. To find out more about how you can define, polish and position your style to have greater presence please call me on ‪0405 440 366‬ or email me at ‪‬
#styleconfidante #girlboss #entrepreneur #businesswomen #businesswoman #kickinggoals #empowerment #leadership  #confidence #professionalism #dresscode  #investment #positivity #style #investinyourself
  • #linkinbio Following in PwCs footsteps, ANZ has ditched its dress code. “ANZ said there were no rules but staff are encouraged to consider what they are doing that day and dress appropriately.” What are your thoughts? Do you find work dress codes limit your ability to bring your personality and style to work? Or do think guidelines help ensure consistency and professionalism? I love a good guideline when it comes to personal style and executive presence being on brand to represent the company in the best way possible. If you’re looking for any guidance when it comes to ensuring you’re presenting yourself in the best way possible and that your outfits can take you from casual to client meeting effortlessly, please get in touch. ‪‬ or speak directly ‪0405 440 366‬
#styleconfidante #girlboss #entrepreneur #businesswomen #businesswoman #kickinggoals #empowerment #leadership  #confidence #professionalism #dresscode #guideline #investment #positivity #style #investinyourself
  • When did we start to wear

Client feedback