Executive Presence

June 2, 2017, In: Executive Presence
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“Having the qualifications and experience is not enough, we are now being judged on our presence as well as our performance”

What is Executive Presence and why do YOU need it?

As the marketplace has become saturated, competition increases for women leaders who are finding that their technical knowledge, hard work and drive that got them to where they are today, is no longer enough to where they want to go tomorrow.  To get to the top of their career they are now being judged not only on their performance but also their “Leadership presence”.

As women climb the corporate ladder, executive presence has remained a mysterious “X-Factor” in leadership, summed up in the oft-repeated phrase: ‘I know it when I see it’.

Presence means different things to different people. Each one of us will have different elements of presence that resonates, holds us back or allows us to be misunderstood. 

In 2013 Bates Communication in Boston did research to define and understand what Executive presence meant with a panel of 20 psychologists and over 1000 pilots. They defined executive presence as ‘the qualities of leaders that engage, inspire, align and move people to act”. The contributors found that there were three dimensions that are equally important that reflect Executive Presence: Your Character, your Substance and your Style.

We know it’s not always the “smartest person in the room” who turns out to project the kind of credibility and executive maturity that count as evidence of substance to others. People see through these flashes of intellectual cleverness and wit but look for signs of authenticity, integrity and humility in their character. Equally important are elements for indications of substance like wisdom and vision, but also the ability to connect (resonance). In terms of style, having an active, energetic presence that engaged everyone and got tough jobs done was also equally relevant for having Executive Presence.

Style Confidante is the first to bring now the scientific research to support executive presence to Australia. It is a culmination of your unique character, substance and style and by understanding how you are perceived by others you are able to identify YOUR perceived strengths, gaps and blind spots to flex your unique style, bridging the gap between your credibility and visibility to achieve greater business outcomes.

Executive presence alone won’t get you promoted…but its absence will impede your progress.”-  Centre for Talent Innovation

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Melissa Lewis

Personal Branding * Adviser to Women in Leadership * Founder of Style Confidante

My greatest pleasure is assisting high performing, driven women working in male-dominated industries to bridge the gap between what they know and how they are perceived.

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  • End of last year I worked with the team at Domain and Co to elevate their presence. The team was moving away from traditional suiting attire to a smart business look. I engaged the team through workshops, collaborating on an updated dress code policy and a 21-day challenge. It was fantastic to see each team member take accountability for their presence to not only reflect themselves but also reflect the organisational brand in a consistent, professional and individual way. If you want to ensure your team is consistently representing your organisation as brand ambassadors in 2018 then please email me at melissa@styleconfidante.com.au
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  • Loved starting the year with an amazing wardrobe declutter and rebrand for my client. She was no longer prepared to waste her valuable time and money on items that weren
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  • #linkinbio Following in PwCs footsteps, ANZ has ditched its dress code. “ANZ said there were no rules but staff are encouraged to consider what they are doing that day and dress appropriately.” What are your thoughts? Do you find work dress codes limit your ability to bring your personality and style to work? Or do think guidelines help ensure consistency and professionalism? I love a good guideline when it comes to personal style and executive presence being on brand to represent the company in the best way possible. If you’re looking for any guidance when it comes to ensuring you’re presenting yourself in the best way possible and that your outfits can take you from casual to client meeting effortlessly, please get in touch. ‪Melissa@styleconfidante.com.au‬ or speak directly ‪0405 440 366‬
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