After working with so many women to establish strong personal brands, I’ve noticed a trend when it comes to the challenges that typically prevent women from getting to the next level.
Here are three things I’ve noticed. Do any resonate with you?
The first challenge is knowing that you even need a brand image to begin with!
Many women look around and see these women who walk into a room with a commanding presence and assume it’s either something you’re born with or you’re not. They don’t realise it’s actually something that takes work. Yes, for some it is intuitive. But the image we project and the way our presence can influence people or engage others isn’t something that just happens on its own. You don’t just wake up and have a brand – your brand is your reputation that is built up over time and with intent.
The second hurdle is to rewrite the narrative about how a woman ‘should’ be.
From a young age, we’ve been told how we should behave and act, whether these are messages from our parents, from the media, from teachers. A lot of these messages aren’t true. So we have to do a lot of work to get past these false narratives.
Authenticity is a huge barrier to a powerful presence.
So many women who have tried to develop their brand try to replicate those they admire or are intimidated by in more senior positions and often these people are men. This won’t work. It’s about being true to who you are and harnessing that. It’s not about trying to be someone else so you can appear to be a certain way. It’s about tapping into your own executive presence so that people can’t help but take notice of you for the right reasons. maximising what you and embracing who you are.
When you can overcome these barriers and understand your value and your brand, the opportunities are limitless.
If you’re ready to be empowered and take that next big step in your development, I’d love to work with you. For a no-obligation chat, call 0405 440 366 or contact me.